It's catnip flowers! I've been trimming back the flowers a couple of times a week and they're drying in the extra room.
The fragrance fills the air in there! It's very, very strong. When these are dry, I'll add it to last year's batch, that's been dried and is in the freezer for storage.
And it will be up in the store by the end of the summer.
Good times for kitty cats.