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      Sunday, September 08, 2013


otherstuff
04:47 PM - 09/08/2013
The current weather is hothothothothot

The topic: The company website

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As the company has grown, so has the website. Some of the growth has been much needed, like photos and clarifications. I've added customer videos and powerpoint presentations that were done by satisfied customers.

But one addition was something I'd wanted to do for a while now. A pricing page. Brian was against it because he thought people would just start ordering stuff and they can't order stuff without knowing how much the shipping will be (shipping is based on zip code and is worked out per quote). But time and time again, he'd take the time to work out the quote, only to be told "oh, I didn't know it would cost that much" and he never hears from that person again.

There has been one person who has asked for a quote for three years in a row now. Same guy. Same machine. And his response this last time was "oh, your prices have gone up since last year". But he's yet to buy anything.

My thinking was that if there was a price list for the various products, people wouldn't get hit with sticker shock. I know I don't like going to a website in search of something and finding out I have to contact someone to get a price. I'll go another website that does have a price. And I'm sure it's the same with our website.

So, at the end of last month, I started a pricing page. And I told Brian I was doing it. And I showed him what I'd done. And he got up a list for me of all of the products he sells. I put it all together and uploaded it to the site. And he's getting less email asking for quotes. So, that's less needless work for him. And that's a good thing.

I was concerned that maybe he'd lose sales, but he doesn't think so. Because people aren't going to order something they can't afford no matter how they're informed of the cost.

Whew.

 


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lisaviolet is seventy something, married with no kids, takes care of lots of cats, likes taking photographs, loves Southern California weather and spends altogether too much time avoiding her responsibilities.

In her spare time, she makes pretty things to sell in her store.

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